Logitech · Experience Design

Logi Circle 2.0

Home security made simple

Project type: Home security, App & service design
Team: Rahim · Visual Design, Technology & Industrial Design
Duration: 6 months - 2017

Designing Circle 2.0

Home security is a competitive space. My role was to help shape the vision for Circle 2.0 and work hands-on as a designer.

I led the UX across the entire product ecosystem, partnering closely with the visual, engineering, and industrial design teams. The scope covered everything from the core app and subscription flow to out-of-box setup and product roadmap

The app experience

A window into home

The app experience was a major market differentiator. We designed a fluid, bubble-based scrolling interface that felt incredibly natural on both mobile and iPad. This signature visual and interaction language wasn't just for the main view—we scaled it across the entire product, ensuring a seamless flow from initial setup through advanced settings and subscription purchasing.

Circle live view with event timeline and motion-zone filters

Understanding the users

A Layered Experience Model

To accommodate varying levels of technical comfort, the menu system was driven by basic, intermediate, and advanced user archetypes. I collaborated with cross-functional teams to design a shared experience model, that made everyday camera access effortless, while progressively revealing advanced customizations for power users.

Original user archetype and capability matrix

Portrait-mode exploration

Important moments, within reach

Designed for quick, on-the-go monitoring, these wireframes optimized the interface for one-handed use. I explored interaction models for easily swapping between camera views, reviewing triggered events, and manipulating the activity graph timeline to uncover patterns.

Portrait wireframe with live view and event thumbnails

Original animated Circle portrait-mode exploration

Circle Safe - Subscription Redesign

Rethinking subscriptions & multi-camera plans

The original Circle 1.0 experience mapped subscriptions strictly to individual cameras, creating friction as users expanded their setups. To solve this, we redesigned the flow to simplify how people compare plans, select coverage, and manage multiple devices. Guided by rapid user testing, we iterated the purchase experience to clearly educate users on tier benefits and seamlessly integrate new multi-camera discounts. The final outcome was a highly successful, user-friendly subscription model.

Legacy version screen with usability challenges

Earlier Circle subscription selection and benefits dialog

Craft and ownership

The product experience begins with unboxing

Taking ownership of the complete, end-to-end user journey, I stepped beyond my digital scope to design a physical unboxing experience. Drawing on my early days designing greeting cards, I prototyped a quick-start guide that unfolded directly around the product to explain window mounting. This proactive, tactile solution clarified the physical setup and successfully reduced overall product returns.